- Analyze, from a strategic point of view, to what, to whom, and in what way being on the Internet will influence.
- Establish which will be the phases of the company’s landing on the Internet.
- Define the objectives to be achieved and the necessary control systems to measure their degree of fulfillment. As well as the appropriate tactics to correct deviations.
- Define a global structure for the Web page, which achieves all these objectives.
- Define what will attract the attention of the target audience, and what will be the information or service that will make them come back again and again.
- Establish which will be the communication paths, through which this target public will be able to make suggestions, collaboration offers or orders directly to the company.
- To see the level of privacy of the information presented.
- Design a user interface in accordance with the corporate image established for the company, which is not only attractive but also highly efficient.
- Define the material to be included, texts, photographs, graphics and sounds in each section of the Web page.
- Create the material that does not exist for each section of the Web page that requires it.
- Perform the pertinent quality controls.
- Introduce the final Web page in the previously contracted server.
- Promote the new Web page of the company, inside and outside the Internet.
- Appoint a responsible or webmaster of the Web page, who at the same time will be the link with the maintenance service.
- Dedicate the time and effort necessary to direct the course of the new project toward the desired objective.